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Facebook Advertising: The Next Best Practice

Facebook allows advertisers to target and segregate demographics based on granular levels. Finding a combination of sub-groups will allow marketers to target groups and segments where there are positive outcomes of budget spent.

Twitter’s New Design Imperative

With Twitter rolling out a redesigned interface, and almost 2.4 million tweets on the topic, the idea for the design imperative justified exactly that - to get people, a.k.a Twitterers, 'talking'.

Is Your Business Social Media Ready?

The benefits of incorporating social media into your business must take a strategic and very thoughtful path by considering social media as an independent channel that requires creating value.

The Role Of Social Media Centers of Excellence 1

A series of continuing articles in driving excellence through Centers of Excellence will help in devising objectivity in this particular domain.

12 Ways To Stay On Top Of Our Game

“Women business owners need a different strategy for handling social media because they don’t have time to sit around on Facebook and Twitter all day long,” says Lena West, CEO and chief strategist of xynoMedia.

Facebook – a Platform For Marketing

The quantity of time people spent on Facebook in 2009 was 700 % elevated than 2008. That Nielsen statistic was a mammoth get up call for all marketers. How people make use of the web has essentially modified.