Participation and involvement from all stakeholders and team members is key, and that is what works. Failure to engage such participatory principles can and will cause irreparable damage to your social media strategy.
Facebook allows advertisers to target and segregate demographics based on granular levels. Finding a combination of sub-groups will allow marketers to target groups and segments where there are positive outcomes of budget spent.
“Women business owners need a different strategy for handling social media because they don’t have time to sit around on Facebook and Twitter all day long,” says Lena West, CEO and chief strategist of xynoMedia.
The quantity of time people spent on Facebook in 2009 was 700 % elevated than 2008. That Nielsen statistic was a mammoth get up call for all marketers. How people make use of the web has essentially modified.