Unfortunately, the broad acceptance and adoption of the social media Center of Excellence does not happen by default just because it wears a corporate cape or because it is placed at the top levels of the organogram structure.
The first part of this article centered on introducing the social media Center of Excellence to readers touching upon success aspects and why these centers may not succeed.
Continuing from that point, the first factors that the social media Centers of Excellence will need to aim for is driving excellence program adoption – enterprise wide!
Broad acceptance through adoption includes many sub-factors like enterprise risk management and enterprise program compliance (if any).
What Not To Do
Irrelevant and non-compulsory needs for taking up lengthy and complex management of programs should not be entertained as these can cause irreversible damage and set back to an otherwise seamless program implementation. It is therefore, a good idea to ponder over the basics of implementation, risk management, and compliance from within, and without involving and attracting unnecessary legal proceedings.
Non-Commanding Attitude
Without any undue requirements of being bossy, program implementation must be careful during adoption so as not to instigate any ‘rebellion’ among existing divisional management, which at most times will mount a decent opposition. This is change management best practice at it’s best.
Include and involve everyone in the decisions and get their commitment toward any program introduction and later, implementation.
Repair
At times when the program faces tremendous opposition, which can give rise to immediate disregard to certain critical rules and regulations, be careful not to alienate groups, which otherwise have the tendency to be great allies. Have a proper feedback policy management system that can close the gap and attract much needed constructive feedback. Excellence starts here, and acting soundly on feedback will help execute this excellence.
Participation and involvement from all stakeholders and team members is key, and that is what works. Failure to engage such participatory principles can and will cause irreparable damage. Do not assume irrelevance, and know when you have.
Unlike old methods that have caused much grief and damage, the execution of excellence relies heavily on stakeholder appreciation, and the willingness of the program managers to demonstrate inclusive behaviors.
