Structures of trust and walls of protection exist at corporations for good reason. Since, it is significantly much easier to work with like minds, given everyone’s on the same wavelength, the ability to meet the requirements of the social media Center of Excellence for change can best be achieved and realized by having the right team.
The Traits
With small teams comes the need to be multi-skilled, and with such a flat hierarchy, the experiences have to be vast. The domain experts in the Center of Excellence will then need to be capable of defining new enterprise approaches and spearheading enterprise program adoption. Thus, the need for a team that is adept at working with diverse groups with varying views and with diverse personalities and skill levels.
In dealing with such requirements, it is always beneficial to the entire enterprise when conflicts of interest are eradicated. Unwanted ego and unnecessary decayed behavior rarely help. The need is for a team that demonstrates exemplary persistence and understanding. The hunger for self-preservation must be kept to a minimum, and the greater good and benefit of the whole team should be more important. Actively seeking commendation for the team will get you far. The objectivity of such a system gives rise to holistic ownership, even when owned by external individuals.
The social media Center of Excellence should actively seek out team members, coalition partners, collaboration activists, departmental heads, and willing team members who either have demonstrated, or can demonstrate, the ability to not only build, but also lead working coalition.
Title
The important factor of all being the successful fulfillment of the social media excellence group. The success of enterprise wide adoption and program acceptance will leave little room for who’s who, and titles that should rather be stuffed inside company files. Because if the group is successful in facilitating enterprise wide adoption, and if it’s succeeding at it’s mission, then it is of very little significance what name the group goes by.
The faces and the attitude behind such characters should only relay one obvious fact – that they are the easiest people to please and find appealing, that they are accessible and adaptable to demanding situations, that they are the ones who justify being part of the center that is responsible in containing social, and mostly, that they are the experts at facilitating your development and adoption of new marketing approaches.
